List Building: How to Build a List in 2019- Part 2
Buy Leads With Co-Registration
A quick and easy way to get subscribers, but not the best way. That’s how I describe Co-registration.
Some marketers swear by it and have great results, others fail and have to throw out the entire list they brought because it’s riddled with fake addresses, spam complaints and basically freebie seekers.
So what is Co-registration?
Basically, its building lists by buying subscribers from a 3rd party service. Here is how Dr. Raplh Wilson put it…..
“Co-registration is a widely-used approach to increase the size of your e-mail lists. Co-registration works this way: After completing a subscription form or upon leaving a website, visitors are invited to subscribe to one or more e-zines. If yours is listed among these and the site gets a substantial amount of traffic, you’ll begin to receive a number of subscriptions. ”
What you do is you pay a fee to these companies per subscriber. So every time they supply you with a new lead you pay them a fee. Usually, around 15 cents to $1 depending on the niche market and if you want double opt-in or single opt-in.
Always go for double opt-in if you can.
The best way to make money from these types of subscribers is to first give something away for free. Build trust with your subscribers. Sign them up for a free course, give them some bonus products like you created before and remember if anyone asks to be removed from your list, just do it! Don’t argue with them ever! that’s the quickest way to get your newsletter shutdown.
Write Free Articles
While it’s a given you will put your newsletter subscribe address in your resource box at the end of the article, this is not the best way to get people to subscribe to your newsletter.
The best way is to write a few free E-courses that people can subscribe to via an autoresponder and weave the links into your article.
Here is what I mean, and I can tell you now, HARDLY ANYONE is doing this.
Let’s say you have a newsletter on Ice Fishing and you’re in the middle of writing a few articles to send out for publication. Here is what I would do.
I would go to Aweber.com, buy a monthly subscription to their service and then start writing up 2 or 3 free e-courses on all things to do with Ice Fishing and plug them into my autoresponder.
Now, why would I want to do this if I really want people to subscribe to my newsletter? Well, article writing has come under attack by people who believe cutting peoples article bylines out is acceptable. They just steal the content as their own. So instead of trying to fight these people every day of the week, I’ve accepted this is going to happen and I made provisions for it, and in fact, it probably works in my favor.
So in my article, while I’m writing it, I would let the readers know there is this great E-course for free they can sign up for. I wouldn’t mention it was mine. I would just weave it into my article and it looks like I’m providing them with a great free resource.
I would then provide them with the autoresponder link and how to sign up.
Also remember that when you write your resource box for your article, you don’t have to get them to go to a webpage to sign up for your newsletter.
You can put your newsletter subscribe information in your resource box like this….
“To get more information on how to catch more bass on a weekly basis, sign up for our newsletter by sending a blank email to firstname.lastname@example.org”
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