5 Things You Must Know To Build Your Email List
Introduction
Building an email list is one of the most important things that you can do for your business. It allows you to reach out to customers and prospects in a way that’s tailored specifically to them, letting them know about new products and services as they become available. However, before we get into the 5 ways you can grow your list, it’s important that we take a look at what benefits come from having an email list:
-It allows you to build relationships with potential customers by providing them with information on products and services they might be interested in;
-It gives your business access to customer data such as location, age group, gender, etc.;
Create a free offer that is valuable to your target audience
Offer something of value for free. This is the first step to building your email list. You need positively perceived content that will help you build authority in some way or another, then offer it at no charge – this could be an ebook, a short video series, and so on. The goal here is not about creating and selling high-priced products; you are creating an offer that is valuable to your target audience.
By creating valuable content, you will begin building credibility as an expert in your industry. People want to buy from those they know, like and trust – so use email marketing as a tool for establishing this connection.
Make it easy for people to sign on to your site
Make it easy for your visitors to sign up and subscribe. Don’t create unnecessary barriers or make them jump through hoops to get what they want. If you offer a freebie, allow the person signing up as many chances as possible to download it (e.g., don’t force someone to complete an entire form before he/she can get the free download). And, always make it easy to opt out of your list.
Keep them short and sweet: Keep the text on a lead generation form as brief as possible without sacrificing valuable information, such as how often you plan to email content or whether there is an opt-out option on each of those emails. Remember that visitors will be skimming the page looking for information they deem important.
Create a place where people can subscribe on all pages of your site. Don’t leave sign-ups just inside one page (e.g., in sidebars).
Send emails regularly, at least once a week
Increase your open rate by sending emails at consistent times, like early morning or in the evening when users are more likely to be on their phones.
Make sure your email list is always growing with strong content that draws readers in and keeps them engaged. Write for humans, not search engines – focusing only on SEO will lead you down an unproductive path.
You don’t need to pay for subscribers, but if you’re having trouble growing your list on your own there are some great services out there that will help.
Test different types of content and see what resonates with your audience best! Be sure not to send promotional emails too often or users may end up opting out.
Include an opt-in form on all pages of your website or blog – make it as prominent as possible and provide clear instructions about what will happen when they click the button.
Place the opt-in form in an obvious place – make it stand out on your page and be sure not to scare people off by placing it prominently. If you have more than one email signup option (for example, if you have a free and premium version of your product), place the opt-in form near one or both.
Only use relevant calls to action – if you’re selling something, then include an email signup option on that page. Make sure people aren’t signing up for emails they’ll never read by only including buttons when they are relevant to the page.
Only include one email signup option – this is a bit controversial, but in most cases, it’s best not to have more than one call-to-action on your landing pages or blog posts. Having two buttons means that you’ll lose half of your potential subscribers because they signed up for both emails and can’t figure out which one to read.
Offer incentives such as discounts, freebies, and giveaways to encourage them to join your list
If you are just starting out, offer something free that will help people solve a problem they have. The more valuable the incentive is perceived by your potential subscriber, the better chance of them signing up to your list.
Offer a free sample of your product or service * Use testimonials from customers who have already joined the list to give them social proof that they should join as well. – This will help encourage others to sign up for your email list.
Give them a reason to join your email list * Tell people why they should sign up for your email list. Whether it is because you have valuable information, you are launching new products and need feedback on the product before giving out free samples, or something else entirely – make sure that you give people a clear picture of what’s in it for them when they subscribe.
Include a link to your email sign-up form in all of your content * Add a simple text or image link within the article that is easy for readers to see and click on, directing them to the sign-up form.
Offer a free gift in exchange for their email address * Offer something that is quality, interesting or valuable to your potential subscribers – This will make them want to join because they are getting great value without much effort.
Consider offering an incentive when someone joins your list * If you don’t have anything else to offer, have an incentive for them to join your list. Whether it’s a discount, freebie, or even just an email with exclusive content – let people know that they will not be disappointed in what you have to offer if they sign up!
Conclusion
If you want to grow your email list and generate more sales, follow these 5 steps. You’ll be glad that you did! To start, create a free offer that is valuable to your target audience. Then make it easy for people by providing a link in the footer of every page on your site so they can sign up with just one click. Keep them engaged by sending emails regularly at least once a week or month – we recommend opting for weekly as studies show this will increase engagement levels over time. Include an opt-in form on all pages of your website or blog which should be as prominent as possible and provide clear instructions about what will happen when they click the button.
